Case Study - BOCGI

Background:

When we first worked with BOCGI they were soon to roll out a new medical insurance plan targeted at high-end customers in Hong Kong. BOCGI wanted to stand out from the competition and was looking to offer an innovative welcome gift in order to attract their target customers.

Solution:

We suggested a BOCGI branded experience gift package customised for their program as an alternative welcome gift as compared to traditional branded premiums, products or gadgets which their competitors were offering. The client wanted to offer a premium lifestyle experience which could be enjoyed by their customer and their families. We proposed a shortlist of experiences based on what would appeal to their target demographic in terms of age group, interests and Chinese language preference. From the shortlist we created two tiered gifts - Gold and Silver - for different customers depending on which medical plans they subscribed to.

We worked with the BOCGI team to develop branded packaging that conformed with BOCGI’s brand guidelines and the packaging requirements for this campaign. In addition, we helped create materials which were distributed to the branches and to front line staff to educate them on the new welcome privileges.